The company is doing the food and food industry. I don’t know how the company’s business model should be designed? 4 Comments / Default / By huanggs
4 thoughts on “The company is doing the food and food industry. I don’t know how the company’s business model should be designed?”
The business profit model of the catering industry:
. Divide the visible money, earn money behind the invisible
1, free and free value
Now many industries are doing free experience, Free refund and other services. Maybe only the catering industry has been pursuing the old concept of “no free lunch in the world”. Many shop owners are confident in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, do you worry that customers will not come again next time?
2, free special dishes, other dishes charges
This model is currently used in many hot pots and skewers, that is, the so -called bottom of the pot is free and the dish is charged. There are also many people selling fried dishes, under the banner of rice full of rice. In fact, the core products are free and the dishes are charged. This model gives people a sense of cheapness. If it is used properly, it can play a role in promoting business.
3, free food driver charging food
S selection of two foods that are both favorable and delicious, but not the best. Generally speaking, there are more cold disks, so customers feel that they are always “cheap” when eating in your shop.
. Change the original transaction structure, adjust the original interest allocation
1, the main course promotion
The restaurant must have the main cuisine. This main dish should be low in price but favorable. taste good. Make this main dish into a must -order dish.
2, special dishes
In addition to the main dish, special dishes are also one of the indispensable marketing projects for restaurants. What should we do?
(1) Set 5 special dishes and sell at low prices.
(2) Recommended dishes, set up display boards in the most prominent position in the restaurant, showing the most 5 to 10 dishes for customers.
3, lucky customers also have the opportunity to get a single
For example, a lucky seat is set up in the restaurant every day. Customers sitting in the lucky seat can enjoy the discounts of free tickets or free gifts.
for example, for example, you can enjoy dining discounts or discounts at a specific time of the day. Customers can enjoy free or discounted on their birthdays, and specific festivals can also provide preferential activities for corresponding groups, such as free children on June 1st, free teachers with teachers’ festival.
. Use the people of others and others to help the other group of people maximize the value. Preferential treatment by forwarding the accumulation of the circle of friends.
(2) If the customer is purchased through the US group or other platforms, as long as it is given praise and praise, you can enjoy a 9%discount.
(3) If the customers who come here have network celebrities, they can send videos on their Douyin or fast -handed platform, so that they can also be exempted from their orders.
(4) The restaurant should establish its own WeChat group, interact with customers in the group, and provide preferential activities every day.
2, you can use some simple strategies — hiring people to queue
When many consumers go to food streets or shopping centers, when they see a restaurant with many queuers, they will feel so much. People choose it, it won’t be too bad, so they will not hesitate to choose a restaurant that queues in line.
. The product replace the product
1, the pricing -digital game
Is we will see a lot of 9.9 yuan products, the price of 9.99 yuan and 10 yuan, it seems that the difference is only one penny, giving people people, given people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people, give people people. The feeling is that the former is more humane. This is a very classic pricing strategy.
2, the product portfolio
The activities provided by many restaurants can add a few more yuan to one product, for example: Cola 7 yuan, Hamburg 12.5 yuan, package 15 yuan. Do you think it is specially cost -effective to drink Coke with only 2.5 yuan?
3, beautiful and generous
Today, simple good taste can no longer meet consumers’ pursuit of food, “high value” has become one of the important criteria for young people to measure the quality of the restaurant. In addition, it can meet the needs of contemporary people to take pictures and make friends.
In addition to high -value dishes, environment and high -value waiters, many people will also go to see the beauty and handsome guys in the store. This reminds me of Shih Tzu tofu. Many people buy tofu for Xi Shi’s beauty. Xi Shi Tofu should be the initiator of humanized marketing.
5. Compressed resources and build a strong catering company.
1, the clever method of the member card handling
If you want to keep the customer, you must let them fill the membership card. So how can we fill the customer card? If the customer eats more than 100 yuan, he can tell him the recharge membership card of 300 yuan to avoid this order. In fact, it is 300 to get free 100. In other words, it gives people a different understanding.
2, membership privileges
Plipped special dishes of welfare and members every month. In this way, we can not only send a lot of SMS for recalls, but also allow new customers to apply for membership cards.
3, turn the customer into a partner
(1) For veteran customers, he can recharge thousands of yuan, and then Get N%of the restaurant dividends, and then go to the shareholder wall …
(2) Customers can become shareholders in the store as long as they pay a certain amount. They can not only enjoy the exclusive discounts of shareholders when they consume. If they introduce friends to eat, they can also get corresponding sales commissions. At the end of the month, they can also enjoy profit dividends.
In the case of fierce competition in the catering industry, the innovation and application of business models are particularly important. When you have a complete systematic business model, you will find that it is not difficult to do business.
The food and food industry service industry service industry is done in the food and food industry service industry. In this case, it mainly plans the service industry in the food and food industry. In this case, the future is mainly planned. There are also some companies that cooperate, or uh, like the catering industry, they are targeted at teams or some banquets. Large banquet.
Companies doing the food and food industry, if you want to run the business model, you can find a professional service company, or you can negotiate within the company to see the future direction of the company’s future design.
90%of the catering boss, as long as the business is not good, will open the following three major death models. Come and see if you are doing this? The first is to reduce the price and discount. If you do this, it will be a bit effective at first, because it will attract some customers who love cheap, as well as old customers who have been consumed at a regular price before, but the effect can only be maintained for one month. After that, the second largest death model will be opened, adding categories, and more new products. Because there is no one in the store, it must be what customers want to eat, and the store is just missing. What hot pot barbecue seafood will come to new products. The door and window are written with various dishes and pictures. There is no one in the store. Then what to do, start the third way of death and change the project directly. For example, looking at the opposite Sichuan restaurant is very hot, we also switch to Qianchuan cuisine. What if we are the decoration style of hot pot restaurants? Save some money and change the name of the door first. What if it doesn’t work? The result is really not good. This is dumbfounded. In the end, you can only post two characters outside the store -exchanges.
The process above looks like a joke, but it is indeed a painful experience of many catering bosses. What about the bad business? Remember in a word, the bad business is only the result. We need to find the bad reason before we can apply the right medicine. The operation of the restaurant is also a reason. When the business is not good, do not rush to act, but do a medical examination first to find the essential reason behind this appearance that causes the business? Then take a targeted action.
So how to find it? I summarized a form, including the nine core issues of the restaurant’s operation.
. Who is the main customer of the service? What are their characteristics?
. What is the scene of customer consumption? It is who customers come to spend with who the customers are with.
. What is the core needs of customers for your category? Such as relief, social, convenience or fullness.
, the design of site selection decoration services and dishes are consistent with the consumption scenarios of customers.
five, what is the main product? Can it assume the reputation of customers and the responsibility of consumption.
I, what is the per capita consumption in the store and whether the expectations of customer consumption match.
7. What are the reasons for customers to choose you compared to similar competitors in the surrounding kind?
8. For new customers, what promotion channels and reasons do you attract them into the store.
Nine, how do you communicate with them to increase the repurchase rate and word of mouth for old customers.
This list is like a medical examination list issued by the hospital to the patient. Check your store according to this list, and you will find the root cause of your problem. Einstein said that if I have an hour to solve the current dilemma, then I will use 55 minutes to think about the cause of the predicament. So don’t rush to act.
The above is some of the experiences shared with everyone, I hope to help everyone!