The usual positions of comprehensive advertising companies are:
1. Customer Department (customer director, customer manager, customer supervisor)
2. Media Department (media planning, media purchase)
3. Creative Department (creative director, executive creative director, art director, design, copywriting creativity, etc.)
5. Other positions: Some companies may have an independent convention and exhibition department for a special meeting. Extension information
If advertising companies refer to enterprises that specialize in advertising business activities, which are commonly known as “advertising agents”.
The operating in accordance with the law The operating in accordance with the law is the prerequisite for the survival of the advertising company, or the life of an advertising company. This is the first advertising company to adhere to the advertising business activities the rules. Im advertising activities are the premise of law, and at the same time are activities stipulated in the law. Operating in accordance with the law includes two aspects: First, advertising companies must comply with advertising management laws and regulations, especially to comply with the Advertising Law and related management regulations. The “Advertising Law”, as the fundamental Dafa in the field of advertising, has the highest method, which regulates the behavior and guidelines between advertisers, advertising operators and advertising publishers. Guarantee, that is, the legitimacy of advertising companies and activities. The rights, obligations and responsibilities of advertising companies in the clear stipulation of laws and regulations, so that advertising companies have law in advertising activities. Second, the activities of advertising companies must comply with the relevant national legal norms, such as the Civil Law, the Anti -Unfair Competition Law, and the Consumer Rights Protection Law. The talent operation The development of advertising company operation activities is guaranteed with high -quality and high -ability advertising professionals. Advertising companies are knowledge -oriented, intelligent, and technical corporate legal person organizations. The work of the advertising company is not a simple operation or repeated operating work, but a unique work with independence, innovation, and skill. Continuous development. “The wealth of advertising companies disappears with employees” is the significant difference between advertising companies and other companies. On Ogilvy Advertising Company If there is no David Ogway, Lord and Thomas Advertising Company without John Kennedy and Claude Hopkins, DDB advertising companies if they do not have William Beranbucks, presumably it must be It won’t be brilliant in that era. A advantage operation A advantageous management refers to the establishment of its own development strategy based on its own circumstances, forming its own operating characteristics. The essence of advantageous operations is the operational positioning of advertising companies. Chat advertising companies should choose operating advantages according to their specific circumstances, develop operating characteristics, and promote the company to obtain greater economic and social benefits. Reference Baidu Encyclopedia-Advertising Company
Advertising companies are usually divided into two categories: “Comprehensive Advertising Company” and “Media -based Advertising Company” according to business operations. Prequent positions: 1. Customer Department (customer director, customer manager, customer supervisor) 2. Media Department (media planning, media purchase) 3. Creative Department (Creative Department Directors, executive creative director, art director, design, copywriting, etc.) 4. I will not say that the Ministry of Finance and the Human Resources Department will not say it, and there are not many output with most other industries. 5. Other positions: Some companies may have an independent convention and exhibition department for special conferences. The expansion information: Position, which refers to the position of a certain task in the organ or group, that is, as long as it is an enterprise employee In a specific time, one or or several tasks that are responsible for a specific person. Simply put, the position refers to the person who needs to complete one or a group of tasks that an employee who needs to complete. Expansion, position also represents positions. Reference materials: Baidu Encyclopedia: Advertising position
Pay content for time limit to check for freenAnswer 1 Advertising customer supervisor and commissioner: Refers to the full -time staff who are responsible for the company’s TV media advertising investment and sales work. 2 Advertising Creative, Design Supervisor, and Commissioner: The overall advertising team, the leader of the creative team, the creative director of the advertising team, grasp the popular elements, understand product information, and manage project teams, all make them ideal and emotional ideal talents Essence 3 Advertising customer director/deputy director: responsible to the customer group director, guiding the daily work of the customer manager and customer director. 4 Advertising Creative Director: The overall advertising team, the leader of the creative team, the creative director of the advertising team, grasp the popular elements, understand the product information, and manage the project team. 5 Advertising Creative Manager: Advertising creative manager is the leader and commander of the advertising creative designer. He has a refreshing creativity to pass his creativity to his subordinates, which has inspired their creative passion and sparked countless creative sparks. It is precisely because of his existence that advertising creativity is more new and more concerned. 6 Advertising customer director: planning, organizing, and operating the company’s publicity strategies, responsible for establishing a good relationship network with the media and customers. Responsible for formulating the company’s sales policies and strategies, and in real time control and supervise the expenses of the sales business. 7 Advertising customer manager: Advertising customer manager refers to maintaining a good relationship with customers, driving the team to open up new customers and maintains the managers with existing customers through advertising operations.
Advertising company position details anagement/Management/Administration CHIEF Executive Officer Chief Executive (referred to as CEO) Managing Director (referred to as MD) GENERAL Manager (referred to as GM GM ) hi
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