How to promote the selling hardware tool products on Taobao

How to promote the selling hardware tools on Taobao? No matter where you are selling, you can promote the entire network. Which channel has your users, you must find ways to promote it. Don’t be limited to Taobao, Taobao is just your display shelf.
is not separated from its ancestors. When the hardware industry is doing network promotion, it often has a headache, but it is actually 3 aspects:
1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose network promotion channels? (1) Classification of network promotion channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. Including today’s headlines, Weibo, WeChat, Douyin, Taobao, etc.
Os how to promote the sales of hardware tools on Taobao?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other.
(2) Network promotion channel selection
The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Web promotion form Select
The network promotion form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
Os how to promote the sales of hardware tools on Taobao?
The hardware companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common feature. Most of them are difficult to get a lot of money and advertise directly on the selected promotion channels.
So most of the hardware companies walk on 2 legs. In the early stage, it mainly rely on the first promotion form to bring new customers. In the later period, it mainly brings new customers in the second promotion form.
3, online promoting customers’ secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don’t forget the “user reputation”. How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
Os how to promote the sales of hardware tools on Taobao?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the hardware products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!

In fact, our company itself thinks that there are not too many promotion channels. As long as it can be accumulated, the cost is slightly lower. The cost of quick results is high. If the company can do it by itself, the company that will not be the company will not do it. We can only arrange people. Like we let Jin Sui push, we have taken so many detours. In our opinion, everything still needs to persist in doing everything.

Open through the traffic, drilling exhibition, gathering