3 thoughts on “The community WeChat group operation plan or operation experience is mainly to place an order, and then come to the door to mention it.”
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First of all, the market size of community group purchase is large, and the future market size of community group purchase is massive. It can involve every community in the city and every residents of the rural areas. Second, community group purchase can quickly achieve profitability.
The first element of WeChat group composition is the same as the same, that is, the group manager must determine the commonality of the group members through the positioning of the WeChat group. Values are screened as group members, and people with different interests and values are excluded, so as to maintain the consistency of WeChat group goals
The first element of WeChat group composition is the same Through the positioning of WeChat groups to determine the commonality of group members, so group managers need to set up a threshold, through the hobbies and values of group members as the screening of group members, exclude people with different interests and values, so that they can maintain it in order to maintain Consistency of WeChat group goals.
Extension information:
WeChat operation refers to the operation of WeChat, including the establishment of a personal WeChat and WeChat public platform, and then through WeChat to reach the operating process of communication with users. Realizing big data from the media is the product of the information age.
It WeChat operations are mainly reflected in the daily operation and promotion of mobile clients in operators with Android systems, Apple systems, or mobile clients in tablet computers. Merchants conduct targeted operations through WeChat and WeChat public platforms.
The WeChat operation has the characteristics of randomness, mobility, convenience. WeChat operators need to have a strong awareness of mobile Internet. They only need a smartphone to complete the daily basic operations. They can interact with users through WeChat clients to solve user problems and achieve the purpose of maintenance.
Reference materials: Baidu Encyclopedia-WeChat operation
First of all, the market size of community group purchase is large. The future market size of community group purchases is massive, which can involve every community in the city and every residents in rural areas. Roughly estimated, assuming that a community has a monthly sales of 30,000 to 50,000, 1,000 communities in a city, the annual transaction volume is 40-600 million, and hundreds of cities across the country can be copied. The market size is about 400-60 billion. The huge market is in line with the expectations of capital growth, which is further stimulated to basically enter the community group purchase field.
Secondly, community group purchases can quickly achieve profitability. According to 100 million European reports: “Community group purchase will form positive cash flow and profit in about 3 months, and rapid expansion. It is impossible to be a big platform, and the return on investment in financial investment can also be considerable. It is based on this that major investment institutions are willing to choose to invest in community group purchase.
Finally, the customer acquisition cost of community group purchase is low. To a large extent, a super shopping platform benefits from the huge traffic provided by WeChat and WeChat. One of the main reasons why the community group buying model can get angry like Pinduoduo is that it uses the WeChat super traffic entrance to make it huge. User foundation. Establishing connections and interactions with users through WeChat groups, applets and other tools can easily and quickly find users. Compared to other e -commerce platforms, the dilemma of high customer acquisition costs is still low, and the customer acquisition cost of community group purchase is low. A lot, and it is easy to rely on group users to get a lot of orders.
The circulation channels with the lowest cost of community group purchase costs have the potential to become basic shopping scenarios.
advantageous potential 1. Community group purchase has an e -commerce platform The advantages of low display costs, but avoiding the disadvantage of high logistics costs. We can basically be understood as a generation of delivery on the e -commerce platform. Group purchase has the advantages of rapid response of offline stores, but at the same time, it avoids the disadvantage of high display costs.
has advantageous potential 3. The cost of community group purchases is far from high and low offline stores and e -commerce platforms. This clean and refreshing form of transaction is rare in other channels.
is based on the above, we believe that community group purchase has the advantages of e -commerce and physical stores, and at the same time, the main disadvantages and capital costs of the two are significantly lower than that of the two. Two. It will definitely become the third basic shopping scenario with offline stores and e -commerce platforms.
The community group purchase base is based on its huge development potential advantages and is gradually completing its own transformation. Gradually evolving, the evolution of anything must be transformed through “professionalism”, and professionalization is the most important development trend of community group purchase in the future.
WeChat group: The community community has developed into a special retail group. Buyers continue to continue Stable purchase to meet the needs of its daily life. The transaction frequency in the community community is the highest frequency and the best stability. It has become a place where more and more buyers must visit every day. Or the transformation of the public account traffic into purchases is occasional; and the community community is a special retail scenario. The most valuable traffic source.
Motomyous program is a technical tool that penetrates the above three scenes, not within the scope of our discussion. Now various “applet e -commerce platforms”, we still have data analysis, still, still, still still, still, still analyze, still, still, still analyze, still, still, still analyze, still, still analyze, still, still, still analyzes, and we still have data analysis. We still analyze. It can be found that the source of their main flow must be one of the three types of circle of friends, public accounts, and WeChat groups.
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